Consumers of Individuality or Conformity

The article "On sale at Old Navy: Cool clothes for idetical zombies!" by Damien Cave speaks of his and others opinions on how stores like Ikea, Old Navy, and factory outlets are creating mass products of the same materials and fooling people into buying them because they're cheap. Critics, Frank and Naomi Klein speak towards these clothing lines comparing them to "carnival attraction." People do not understand that they are being pulled in because the companies make it difficult because there are so many colors that they can't notice everything is still the same. What is funny with the whole article is that it has been proven that this marketing system of selling high quantity for relatively high quality does help the economy. I think each person is still being individual by choosing the wide variety of furniture or clothing because they still must like it. So this journalist is maybe just a little too artistic and worries about an image that maybe isn't necessary or taking away from any individual.